Hello! My name is Andy Cheng and I'm a UX Design Leader.

Director of User Experience

• Own the global UX strategy and product vision for the TruAudience B2B data analytics platform, translating complex identity resolution and marketing measurement workflows into intuitive SaaS experiences.
• Direct, mentor, and scale a multi-tier design team, establishing embedded design operations that align daily design sprints directly with engineering delivery cycles.
• Drove a 31% increase in Customer Satisfaction (CSAT) by implementing UX impact scorecards and leveraging behavioral data to influence executive product roadmap prioritization.
• Standardized and scaled the multi-platform enterprise design token system, cutting engineering handoff friction and reducing UI delivery cycles across cross-functional squads.
• Championed the integration of generative AI tooling and automated workflows across design documentation, accelerating early-stage wireframing and spec delivery.

Senior UI/UX Design Manager

• Led end-to-end design strategy across flagship marketing analytics products through an 8-year high-growth trajectory, culminating in the company's acquisition by TransUnion.
• Led the complete visual and architectural redesign of the flagship measurement application, driving a 33% lift in active user engagement and securing recognition as a "Leader" in Marketing Measurement Tools by Forrester.
• Conceptualized, designed, and shipped an online enterprise training platform from zero to one, reducing customer onboarding time-to-value and increasing platform adoption by 28%.
• Built and operationalized Neustar’s first centralized design system, replacing fragmented UI libraries with modular, reusable components for engineering teams.

UI/UX Manager

• Facilitated cross-functional collaborative sessions and scaled design solutions across core product suites.
• Worked closely with Product Managers to optimize the performance and interaction patterns of new and existing features.
• Owned end-to-end design execution in a fast-paced and highly fluid operational environment.

Senior UI/UX Designer

• Collaborated with Product Managers in defining both short and long term states for MarketShare products and predictive modeling tools.
• Established a continuous usability testing program and feedback loop with enterprise clients, identifying critical UX bottlenecks and increasing core feature discoverability by 23%.
• Collaborated with design leadership and engineers to institute robust design handoff workflows, ensuring predictable and high-quality product release cycles.